I feel like oftentimes when we think of luxury skincare products, what comes to mind is very minimalistic and stark packaging. For this set of three luxury facemasks, it was important for me to still convey that idea of luxury, but to also add an appealing twist to the packaging that would help it stand out and draw the viewer’s eye.
To achieve this, I maintained the simplistic approach of using solid colors for the base of the packaging, along with straightforward typography and layout. However, I then chose to incorporate illustrations throughout the packaging that correspond to the product name and ingredients. Not only do these illustrations serve as an identifier to the different products, but they also serve as a focal point to draw the eye. Additionally, these illustrations are foiled in silver to further enhance the luxury feel.
Adobe Illustrator, Adobe Photoshop